Privacy Policy

At Sportfu Bike Gear Shop (“we”, “us”, or “our”), we understand that professional cyclists demand both performance and protection—whether it’s from our Castelli kit or our payment security measures. This Privacy Policy explains how we collect, use, and protect your personal data when you visit sportfubikegear.com or purchase our high-performance cycling gear.

1. Information We Collect

Just as you carefully select between clipless MTB shoes and road shoes, we carefully handle these data types:

• Order Information: Name, shipping address, email, phone number, and payment details (processed securely via PCI-DSS compliant gateways)
• Account Data: Username, password (encrypted), purchase history, and preferences for riders who create accounts
• Technical Data: IP address, browser type, device information, and usage patterns
• Communication Records: Emails to [email protected] and live chat transcripts

2. How We Use Your Data

We process your information with the same precision as our Endura body armour protects downhill riders:

• Process orders and dispatch your cycling gear with speed
• Provide customer support tailored to cyclists’ needs
• Improve our product range (like our anti-pollution masks and back protectors)
• Prevent fraud with military-grade monitoring systems
• Send service-related communications (order confirmations, shipping updates)
• With consent: Send product news and cycling tips (opt-out anytime)

3. Data Sharing & Disclosure

Like choosing the right base layers for your ride, we’re selective about sharing data:

• Payment Processors: Secure partners like PayPal and PCI-compliant gateways
• Shipping Providers: Only necessary delivery information
• Legal Compliance: When required by law enforcement
• Business Transfers: In case of merger/acquisition (with privacy protections)

We never sell your data to third-party marketers.

4. International Data Transfers

While we ship BMX helmets and arm warmers globally (except certain regions), data is primarily processed in the UK with GDPR-compliant safeguards for EU customers.

5. Data Security

We protect your data like our body protection gear safeguards riders:

• 256-bit SSL encryption (same as online banking)
• Tokenization technology for payment data
• Regular security audits by cybersecurity specialists
• PCI-DSS compliance for all card transactions
• Staff training on data protection

6. Your Rights

You control your data like you control your baggy shorts choice:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request erasure under certain conditions
• Restriction: Limit how we use your data
• Objection: Opt-out of marketing
• Portability: Receive your data in machine-readable format

Contact [email protected] to exercise these rights.

7. Cookies & Tracking

Like the creams & gels that enhance performance, cookies improve your experience:

• Essential Cookies: Enable checkout and account functions
• Performance Cookies: Analyze site usage (anonymous)
• Marketing Cookies: Show relevant cycling gear ads (opt-out available)

Manage preferences via your browser settings or our cookie banner.

8. Policy Updates

We may update this policy like upgrading clipless road shoes—check the “Last Updated” date. Significant changes will be notified to account holders.